I use the Smooth Vanilla Clean, Lean, Protein each morning in my bulletproof protein shake. It is the start of my daily ketogenic diet routine. It helps keep me going through my busy mornings. My sister and I have the same drinking container and she accidentally drank from mine and could not believe how great my protein shake tastes. She says it always says it smells good but now knows how good it tastes. She drank the whole shake that morning.